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I agree that commercial sites like Rendo should help vendors to improve their packages,  maybe hiring experienced artists here in the community.

Giorgio

I disagree with that comment due to that will jack up prices even more, and now days with the economy being so bad some people cannot afford higher prices.  Most of us here it is a luxury to purchase items. I just spent 20 on the new Alice due to this would be a good set to have for creating products.

Actually, I would look at this as being part of the Content Producer's responsibility AND the Content Distributor's responsibility as well.

In my experience in the business place, when distributing products through a third party, both must come together to maximize the potential and the benefit for themselves and the end-user.  This is completely necessary and any deviation from that arrangement never works.

Something like that should be reflected in the 3D marketplace as well.  For instance, Renderosity has a desire to be viewed as a marketer of quality products.  I believe they do have that reputation.  Therefore, they must steward that as it is one of the few things that separates them from the competition.  Their livelihood is also intimately tied into their producer's ability to sell product.  If products do not sell, they die, it's as simple as that.

What should they do?  They should advise producers when their renders are not "up to snuff" and provide some limited assistance in that area.  They don't need a separate artist for that as most of their vendors render just fine.   Heck, they could even email a vendor some basic light settings and say "Try this."  The important thing is that Renderosity, and any marketer, stewards their own reputation by assuring not only their customer's are happy but that their vendors have the best chance of increasing everyone's satisfaction as well.

Like I said before, a page full of bad renders in the "What's New" section or the Marketplace general area does not flatter any 3D Marketer and gives an overall bad impression even if the products themselves are excellent.