Quote - Thanks!  Now if I can just make sense out of this...http://www.marvel.com/company/index.htm?sub=contact_current.htm

(Not trying to steer further offtopic but, since this is an important legal matter...)

1)  Firstly,

"Licensing -*Marvel asks that all requests for licensing information or proposal submissions be in writing.

Send your letter to:
Marvel Licensing Department
Marvel Entertainment, Inc.
417 5th. Avenue
New York, NY 10016"

*IOW - They want a hardcopy request and if you don't comply, they're not going to look favorably on your application.  Don't start off on the wrong foot - Compose a nice hardcopy request and include whatever information you think is relevent.  I'd think certain things would be important or necessary, such as -  a brief company history and mission statement would be needed along with examples of your work, your market penetration, public sales figures, employees and any special accomplishments your company has achieved.  But, you may want to ask them directly what they'd like to see...  (See below)

2. Secondly,

"..Contact the Marvel licensing department online »..."

That would be for questions relating to their licensing in general and not for product licensing requests.  For instance, don't contact them online to request a license but, instead, you may want to ask them how long the typical review process is.  Or, you may want to ask what type of information should you include in your licensing request.  Once you have submitted your request, in writing, you may end up waiting for a number of weeks without a response and may need to check up on your application.  Then, you'd use that online form, more than likely.

Good luck! 

**Excelsior!! ** :)