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Original and innovative items take a lot more time to create so the merchant will have to charge more to recoup his or her investment. Look at the lynching Sanctum Arts got in this and other sites for chargeing too much.

To be honest part of the reason Sanctumart is HATED over at DAZ because.
he does serious business only and refuses to hang out in the forums and play kissy face with the masses and he is very "Self assured"  in his promotional advertising.

I like his stuff.  I don't own any of it but, from everything I have seen, it is top-notch work.  Him not hanging around the "ZOMGZ ANUDDER DRESS TEXTURE!" forums is a plus in my opinion.  I like DAZ's forums only for the Hex forums and the occassional Freebies post.  There are a lot of emotionally codependent posters in other areas...