You want to know what I find rude? A Thread started for the sole purpose of slagging on one of this site's members who went from selling his items to giving them away for free. First off, it's off topic and should have been labeled OT since it's not Poser related. Second it's inflamatory to accuse another member, be they merchant/vendor  or customer of underhanded practices for giving away their work.

If the OP had a problem with the purchase, they should have PM'd either the merchant of the item or the store admin's and asked for a refund. Instead they came to the forums to rant over what most people with common sense concider to be a fact of life! Item's go on sale. Merchants do have give aways of their items. There's nothing unfair or unethical about it!

Historically it happens in this market a LOT! V3, M3, H3, A3 & D3 were all items people had to buy originally. Now they're giving them away. Same goes for Apollo. Does it make people angry? Sure. Nobody likes wasting money. Is it unethical? Not in the least.