Ok, so after searching some more on the e-on website I can answer my own question. :)

http://www.e-onsoftware.com/products/vue/vue_7_modules/?page=3dimport

"The Vue 7 3DImport module is an optional module for Vue 7 Pioneer. It is part of Vue 7 Esprit, Vue 7 Pro Studio and Vue 7 Complete."

This then supports the following formats:

*3DS: 3D Studio™ object file format.
3DMF: 3D Metafile object file format.
COB: TrueSpace™ object file format.
DAE: Collada animated object file format.
DEM: USGS Digital Elevation Model. Terrains are placed according to information in the file (ideal for importing multi-part DEMs).
DXF: AutoCad™ object file format.
LWO, LWO2: LightWave™ object file format.
OBJ: Wavefront™ object file format (with automatic MTL library conversion).
PZ3, PZZ: Smith Micro Poser® static/animated scene import (requires Poser 4, 5, 6, 7 and Pro).
RAW: Raw geometry file format.
SHD: Shade™ object file format.
SKP: SketchUp™ 6 object file format (Win32 only).
TGA: 16 bit RG encoded Targa altitude map.
WML: VRML object file format.

*However, at $129 it seems a bit expensive just for importing... better to pay the extra $70 for Esprit and benefit from the other improvements this gives?