How come nobody tried a vertical orientation? Lol!  Just cropped, increased contrast and dodged a few highlights to make the rock really stand out.

I like a lot of the ideas everyone has come up with.  I have to admit that I do this all the time.  If there is a shot that I personally think can be improved, I save it and process it.  (I don't show it to anyone or try to pass it off as my own!  I just do it to help me improve my own processing techniques.)

Great shot, btw!

Mike