I think they cut their own throat. Its honorable for you to try and save them..of course, its to your benefit as a vendor.
Perhaps they should have thought of the impact on customers and sales prior to becoming lame in the head.

Humankind has not woven the web of life. We are but one thread within it.
Whatever we do to the web, we do to ourselves. All things are bound together.
All things connect......Chief Seattle, 1854