This is slightly OT, but relevant. The thought was triggered by bb's phrase "a bunch of optional things".

I recall early last year one of my customers asking for a new tickbox on their Client Information screen to identify what they called "Special Clients" who needed extra attention. I refused to do it, without attempting to explain why - sometimes it just doesn't help. They were a bit miffed at me, but I asked them to be patient, and in the meantime to start thinking about how many different ways a client could be "special".

A week later, I gave them a new window where they could specify any number of "special" categories, sign up each client to any of them, and prepare a targeted mailshot to all the clients within a particular category. By the time I'd extended their database and finished installing the new program on all their PCs they were excitedly reviewing all their clients and ticking the boxes on more than a dozen categories.

So I like the implication of that "Hmmmm"!

"If I were a shadow, I know I wouldn't like to be half of what I should be."
Mr Otsuka, the old black tomcat in Kafka on the Shore (Haruki Murakami)