I'm still not seeing the problem with the advertising, Sean. Are you just opposed to using Firefox and Adblock or Opera and whatever it has?
Seriously man, I don't see any ads with Adblock Plus enabled. Zero. None.
And it can be turned on or off at will. So you can check out the ads from time to time if you want. Or, you can set it even to allow ads on certain pages, but not others. It's real easy to use, too, virtually no learning curve.

Personally I get a great deal of satisfaction knowing that they're going to all that trouble to code ads in everywhere and it's not even reaching me. Far as I'm concerned, the more ad spamming they do, the better, when I look at it like that. ;-)