Quote - Casual Internet people don't browse past the 7th link on Google.

Recent analysis of the click through rates on the first result page of google show 60 to 80% of the users click on the first three results, leaving very little for others. Of course, this depends on context, but it is quite interesting. The study is available here: http://www.seo-scientist.com/google-ranking-ctr-click-distribution-over-serps.html The situation is probably quite different in images search engines.

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