its actually a promotion which end on 1 November.
As the OP, what bothers me is the fact the ful price is the same as the upgrade price, which basically gives you, as an existing customer, no incentive to upgrade. I have not purchased P8 yet. Buying the upgrade at the same price as the full is no incentive for me, plus the fact there is no difference in the 2 versions, especially considering you download them. You usually get a larger discount for an upgrade version.

There is no doubt that within a year P8 will be on sale for $79 or less.

This one of the reasons I quit buying Poser and other apps right away. I bought P1 through P5 right away, in fact, I pre-ordered 4 and 5, but after the 5 debacle, I promised never again. It wasn't price at the time but the quality of the release, or lack of. Now, with funds not as easy to come by, price also plays into the equation, so I need to maximize what I get and reduce expenditures wherever possible. If Smith were to also reduce the upgrade price to $99 or so, that would be an incentive for me now to upgrade.

Humankind has not woven the web of life. We are but one thread within it.
Whatever we do to the web, we do to ourselves. All things are bound together.
All things connect......Chief Seattle, 1854