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What's wrong wit this picture is you are comparing the pricing of  Snow Leopard to XP, Vista and Windows 7 while ignoring OS X, Puma, Jaguar, Panther, Tiger, and Leopard.

What's Mac going to do when they run out of cats?

They only need another three or four (there are definitely more than that that they haven't used) and then I suspect they'll switch to another naming scheme for the 11.x series.