Forum: Poser - OFFICIAL


Subject: What's in a name... Poser

Willber opened this issue on Oct 24, 2009 · 18 posts


modus0 posted Sun, 25 October 2009 at 6:22 AM

Unfortunately, regardless of whether there's a better possible name for Poser, the name won't be changing any time soon.

Why? Because it's established, and people know the name. Good or ill, there's a history to the name, and that history is part of what makes people buy a new version, and makes it easier to market the new version.

Smith Micro (and the previous 3 owners) are banking on people being aware of a program called "Poser", what it can do, and roughly how it works, and base their advertising on that for their new versions.

If they renamed the program, they'd have to spend more on marketing, to show people more of how the program works, unless they really stressed the fact that it's just a renamed Poser. And I imagine that the latter option would still anger a fair number of people, particularly those who feel there is nothing wrong with the name, and it didn't need changing.

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