Quote - "OBJ is very limited so devs don't bother.."

Is that so? OBJ is as a rule the only thing that work. Yesterday I downloaded a Collada file from Google (the reason I searched and found this thread...) The only hero that managed to import the file was Cinema 4D (the Germans are famous for being gründlich..). Maya 2009, 3ds max 2009, Poser Pro, Poser8, Vue 7 ALL crashed. The other programs could not be tried as unfortunatly they do NOT support the format.. This is the 10th time I try in vain, the results are always consistent. :(

So don't hold your breath .

"KISS"

Yes but that doesn't negate the fact that the .obj format is only designed to describe a mesh and is limited to that purpose. no shaders, morphs, rigging, animation or any other feature other than the mesh itself so those options have to be handled using other formats, so where is the previous poster wrong in their assessment.