At the moment I cannot see the real benefit for DAZ, but then I don't know Gizmo that well. At the moment it looks like some kind of Face Room, but I doubt they needed to buy a company for that - and the benefit is doubtfull as well. From my experiences, Poser's face room is not really one of the killer features.

A ship in port is safe; but that is not what ships are built for.
Sail out to sea and do new things.
-"Amazing Grace" Hopper

Avatar image of me done by Chidori.