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Well the point is that (as far as I can see) there's no mention of which time of day the sale begins and ends. In that case you'd normally think it begins and ends at midnight, which is normal for such sales.

So it might be a good idea to state that clearly in future sales, to avoid any confusion.

thanks

Yes, for each item on sale, please have the actual sale-ending time and/or sale-time-left, even for items ending at midnight as Renderosity's customers are from all timezones.  This would've been handy yesterday, when quite a few 75%-off sales were unexpectedly carried away on a sleigh.