I remember it too (the promotion, not the name). I think I saw it mentioned in Wired, but it was a good two or three years ago.

I used to work with someone who had a $50k version, which was impressive. It actually built the model up, rather than carved it down.

I wish I'd said that.. The Staircase Wit

anahl nathrak uth vas betude doth yel dyenvey..;)