Well, I'm glad I'm not the only one that's extremely confused, not to mention very, very disappointed! I was just coming here to ask about this exact thing. I had a LOT of the Freja & Adiene stuff in my cart just waiting for payday...today, since the sale said it lasted until 2/05. Imagine my surprise to go to checkout and find the sale was over! Argh!
Is this a new thing? IMO, if the sale isn't going to end at the end of the date, instead of just putting 2/05 as the end of sale...a time needs to be put, too! A time in Renderosity server time so it's clear!
Oh well...money to spend elsewhere.