These weekly deep discount sales times are not set by the vendors, they're setup by Renderosity staff.

Usually when vendors setup their own sales, the batch job kicks off and ends sales somewhere between 3-6am (even though the ending date displayed is the previous day).

Because of the tool we have to do these unique deep discount sales, the normal batch job doesn't control the kick off and end of these sales.  This is why the ending time is clearly listed in the front page article.  The product description page doesn't have a place to put in an ending time.

But if it's confusing, I will see about ending it at midnight from now on and forgo the additional 6 hours of the sale.

Debbie M.