Interesting:

Canon will be announcing a program which will enhance the marketability of studios that use Canon EOS digital cameras, Pixma Pro and iPF printers, Studio Solution software and genuine ink and media.

So they are effectively trying to "franchise" the use of Canon products in pro photo studios...  sounds like "Photo Studios for Dummies" to me.  

"In every colour, there's the light.
In every stone sleeps a crystal.
Remember the Shaman, when he used to say:
Man is the dream of the Dolphin"

Rich Meadows Photography