When you install PP2010 on a 32 bit system, you do not get the option to choose between 32 or 64 bit instead. It only install the 32 bit version, but gives 2 icons, both pointing to the same 32 bit version exe file

Artwork and 3DToons items, create the perfect place for you toon and other figures!

http://www.renderosity.com/mod/bcs/index.php?vendor=23722

Due to the childish TOS changes, I'm not allowed to link to my other products outside of Rendo anymore :(

Food for thought.....
https://www.youtube.com/watch?v=pYZw0dfLmLk