Lots of thoughts from everyone there then :)

It is reasonably clear I think that the margin that seperates non adult and adult products is so small as to make it a non starter.  As has been mentioned the stuff in the marketplace is no stronger than anything you might see on the high street or in a catalogue.

The category thing does seem to be something of a jumble though.  If this were a high street retail store I think it would struggle.  Walk into any sucessful Supermarket or Fashion store and you can see how things are laid out.  Store layouts are very carefully designed and for good reason.  You may be able to get people into the store, but if they can't easily find what they want, then they are likely to go somewhere else.

This isn't an issue with Rendo only of course, it is an issue across all these types of stores that  I have experienced.  Caused somewhat by a legacy from the stores early days.  The sheer number of products makes it a big task to change for the better, but sometimes you have to just bite the bullet and do it to make a difference.

John.

Fugazi (without the aid of a safety net)

https://www.facebook.com/Fugazi3D