Your point is very well made. And to a large extent I agree with it.

But this site (at this time) has one big advantage. Our products are rather specialized in the wider world. Also much if not most of our sales are impulse sales.

We must have foot traffic.

Over the years I've seen every attempt at individual stores fail simply because of a lack of traffic.

It's much like selling at cafepress. You have to bring in customers, the site dosen't. And most ppl only know so many other poser artist.