in the movie "2012", did the points when the theatre audience looked at their cellphones
follow the incidences of characters using cellphones on the screen?  the audience is highly
imitative, but they lose focus in extended scenes (cuts less frequent than every 1 or 2 seconds)
unless appetitive behaviour (smoking, drinking, eaing, sex) is depicted.  by analogy, a cat or
dog might relate well to watching people eating, but wouldn't understand a 15-second shot of
L.A. sliding into the ocean.  in addition, it's hard to understand how somebody who paid $15
to get in, $15 for popcorn and $15 for a diet coke could juggle their cellphone whilst holding
all that junk.