Forum: Suggestion Box


Subject: Some sellers have lost all sense of reality.

drakmanover opened this issue on Jul 29, 2010 · 28 posts


drakmanover posted Fri, 30 July 2010 at 11:48 AM

Hi Laurie

That's the way of the world I'm afraid. I'd like to be able to charge more for my products (not Poser related, lol). But I know there is a finite price that I can charge. I changed my marketing stratagy a couple of years ago. Where I used to charge $10 for one of my products and made $4. I dropped the price to $5 and made $2. The result was that I sold 4 times more product than when priced at £10. OK, it meant less profit per item. But that was more than offset by the increase in sales. The end result was that I had more money each month once I dropped my prices. Another benefit I did'nt forsee at the time was that because I was selling more I got a better deal on my raw materials. So I also saved around 25% of costs which upped my income even more. Now I understand that that would'nt apply in the case of Poser content as there are no raw materials involved. But even so I'd rather sell 6 texture sets at $7 than 3 at 10.
The lower the price the bigger the market. That's why "Nursoda & Smay" products sell so well. They both sell fantastic content at a price point most everyone can afford. That's why they both have plenty of buyers leave sale comments. Then look at the sale comments left for some of the third party texturers for their products and I think you will see their sales are either paultry or in some cases non existant. Sales boil down to a combination of quality and price.