I did read it, although  they do use the words offering the customer this option (or similar phrasing) they don't clearly state that they are not planning to offer this option in place of the zip files.  All businesses are notorious for ambiguous wording in polls to skew the results. And no where in the poll question do I see in addition to, are we getting different questions, because this is the text of the the question I am seeing:

Gauging the level of interest in offering .exe and .dmg files to buyers.

Packaging large files into an 'intelligent' executable (.exe) file is not a new idea but the thought of offering this standard feature to Renderosity buyers is. We want to know if Renderosity buyers would find this feature helpful to them and add value to the overall buying experience.

Currently, when a buyer purchases a product from the Renderosity MarketPlace they have the ability to download a .zip file. That .zip file is then extracted and contents must be placed in the proper directories (or folders) in order for that product to work properly. With an .exe file, the user can simply click the mouse and watch as all necessary files are quickly extracted to the proper directories eliminating the chance for user error during the install process. If a user wants to uninstall a product from their archives there would no longer be a need for manual moving and/or deleting files - instead, the .exe would come complete with both an install and uninstall command button. MAC users will find offered .dmg files useful by simply having to drag these files to their 'Applications' folder to completely install their product.

As any experienced buyer knows, file sizes and associated download times can often slow you down. Another benefit of these .exe or .dmg files is that with ultra compression - these otherwise very large .zip files can be greatly reduced in size and thus increasing speed of downloads.

Before any decisions are made to offer these MarketPlace enhancements, we wanted to make sure we gave you the opportunity to answer the following question. Thank you for your continued support and loyalty!