Honestly, I think they do handle the situation pretty well. I got yesterday a link to download an updated installer (apparently, despite the fact it installed well, the one we got at first had issues with updates) and today it downloads without any issues. I have already bought software from bigger company than e-on (yes, they are pretty tiny) and it took more than a week to get a working download when updating (ZBrush was a difficult one too when ZBrush 4 showed up, but they also are a small company).