I know it seems natural to use the 3ds format to transfer Poser figures to Max, but I gave that up long ago since using obj format works perfectly every time and 3ds causes problems almost every time. It would seem to solve this texture problem also. I've never had any problems with using the same textures for both programs. I realize you have to re-assign the materials once in Max, but this seems a small thing as I'd be editing the material anyway.