estherau opened this issue on Sep 25, 2010 ยท 298 posts
bagginsbill posted Wed, 17 November 2010 at 3:06 PM
Because they increased their total sales by having a high priced and a low priced version.
High priced alone would lose some customers.
Low priced alone would leave money on the table for those who are willing to may more to get more.
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