maybe the mass market will buy something easier than poser9, which (extrapolating from poser8/pp2010) will be opaque to 3d neos IMVHO. as we've seen in gallery and forum posts, they're unable/unwilling to use the features that would produce professional-looking renders.  as we've seen from forensic animations/illos/ads in mass media, they're still using poser4-style renders for those.  low price tag may appeal to cash-poor/tech-savvy market.