Quote - > Quote - Its been going on for nearly 2 decades.  Its not gonna stop no matter how much you bitch.

Been going on at least as long as telephone directories, if not longer- think AAA Cabs. These days to get in first with adverts/listings you have to pay Google a lot of money :)

That is completely irrelevant.  Sure for a phone book but for a poser runtime,  BS.  There is no marketing involved.  You ALREADY bought the product.

I had asked many years ago why a certain merchant had done that and she told me that she named it that so it sorted to the top in her runtime while developing the product.  This, of course was Poser3/4 times where multiple runtimes were not an option.  Then, to a certain degree, it made sence.  I also asked why it didn't get renamed prior to packaging and again, it was explained that it was an oversite.  Eventually most of her products became packaged without the !!'s but, sometimes, even today, they appear.

With today's versions of poser there is NO EXCUSE any longer.  All versions of poser now allow multiple runtimes and so does DS.  Setting up a runtime for a product should be the FIRST STEP and there is no need for the !!'s any more.  NOW, its habit.  NOW its lazyness.

Decades ago, ok, maybe some use.  Today?  No.  Not any more.