The price of the Poser renderer is nearly free, not 80% of the price of Poser. The most expensive work being paid for out of current sales is in the UI, rigging, data model, etc.

It's not that hard to write a new renderer - which explains why there are so many free ones.

Also, just because you see 50 people talking about or posting images from Lux is no reason to conclude that a majority of users are doing that. In fact, such an assumption is more than absurd. Any trend you think you detect in these forums is usually not a trend for Poser users in general, in the larger sense, outside the Rendo community. The vast majority never speak here and their desires are not reflected by this community very well. I've explained this many many times. For example, so many here are vocally against GC and the new UI, especially the new library. I am not permitted to reveal specifics, but you should know that Poser Pro 2010 sales far exceeded anybody's wildest hopes, and demonstrate that SM product management know a lot more about making Poser popular than most of the wonks on this forum do.

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Renderosity forum reply notifications are wonky. If I read a follow-up in a thread, but I don't myself reply, then notifications no longer happen AT ALL on that thread. So if I seem to be ignoring a question, that's why. (Updated September 23, 2019)