the big problem: he's in L.A. - money talks, and everything else walks.  what I've heard is that even average-looking guys will get hit on by some ladies almost anywhere, if they try to act interested in said ladies.  it may actually be kinda creepy at first, but they're the ones with the cash.  the ones with the bling are probly not gonna waste time, as they're already overcompensating for a lack of cash and personality IMVHO.  YMMV.

p.s. it also helps to work out, get a tan, act confident et al.  nice hair, brush yer teeth, clean clothes and that.