Quote - From Their genesis marketing Ad copy they seem to think
they can now Make serious in roads into "pro pipelines"
because  of the abilities of genesis

They are not going for the 'pro' market, they are going for the 'prosumer' market. The same sort of customers who (in other media) buy expensive audio, video, software etc stuff but aren't ever gonna use it to make any money. There are plenty of people who are basically sick of the horrible tools crammed into Poser that will never improve as long as poser is an app for bored grannies to while away time between visits from their grand kids. These people want modern rigging, intuitive posing, decent rendering and don't mind paying for it, but balk at the huge time/money investment needed for truly 'pro' tools. So what exactly are they gonna get ? Vue which is just as complex these days as Maya or MAX ? Cararra ? C4D and VRay ? Right now D|S + genesis + lux/reality + whatever is about the only option that is fairly close to 'posering' as we know it and yet fairly modern and 'pro.'

And note that their marketing is exactly how eg audio equiptment is marketed for prosumers. "Buy our xg4322 amp, used by pros everywhere and get a true studio experience in your very own home"