Yeah I agree with Tom. A traditonal viewfinder is a must for me also, as is a full frame sensor. I know these guys are marketed as easier to carry than bulky SLR's, but I actually prefer the heavier SLR as it feels more balanced in my hand (to be fair I have not used this particular V1). I guess I'm just used to it, but I mean I can't imagine many if any SLR users switching formats. I imagine Nikon also wouldn't risk jeopardizing its DSLR sales by making this beast toooo good. ;) Nikon are probably aiming this camera at Facebook shooters and the like - people who like photography but don't necessarily consider themselves to be photographers.