Attached Link: Eon Software Upgrade Page

There is no conspiracy, you just chose the wrong options. The option to upgrade from Vue 8 Studio to Vue 9 Studio for $55 does include a subscription.  You can upgrade without a subsription for $74.  Same thing with V7 Complete to V9 Complete, it's $98 with subsription or $149 without subscription. For me, I can upgrade from V8 Esprit to V9 Studio for $93 with a subsription or $124 without the subsription. I am going for the $124 option without the subscription. It is spelled out clearly on the upgrade page. Sorry, but no conspiracy, no deception.