"Where as the software and the base figure from Utah, comes from under the same roof so to speak. If you were an investor, which business model is more sound?"

Yep. That's why you see content delivery companies either merging with content producers, or making their own ala HBO. Maybe the model (no pun intended) doesn't apply here, I don't know. 

As to new users, compare 1st impressions of smithmicro.com and daz3d.com. The former is a typical, stolid looking corporate software site advertising a slew of disparate products. When you finally click through to the Poser page, (assuming you don't get distracted by Stuffit, Checkit and  Sponge Bob Tooncast Studio), you get a boxshot and some pretty tepid imagery. At Daz, ya got nekkid muscle guys with their skin flayed off, warrior babes spilling out of their armored bodices, freakin' dragons, bright lights, big titties and... The sweetest word in the English language, Free! Free software, free models. Step inside the big top folks, see bodacious Vickie, she walks, she talks, she crawls on her belly like a reptile... Who are Mr. (& yes Ms.) America gonna vote off the island?

Now city folk might laugh at the rubes for gettin' suckered by the hoochie coochie show, (Lara Croft laughed all the way to the bank). The hayseeds may slurp their coffee from a saucer and hang velvet paintings of Elvis in ther double-wides but they vote with their wallets and God musta loved 'em cause he made a boatload.

 

"Democracy is a pathetic belief in the collective wisdom of individual ignorance." - H. L. Mencken