Quote - Businesses need a certain number of "likes" in order to do various things, such as get their own URL and so on. I'm not sure why a business would want to accumulate more than that minimum, but I'm guessing that there may be minimum requirements for some varieties of ad campaigns or perhaps price breaks for those with more "likes".

Yes, there is that.  I get a bit confused about what happens with a Like or Join as it pertains to the embedded apps on Facebook. I believe that in order to access the Ustream Live feature, you have to Like or Join.

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chikako
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