One more thing to take into consideration is just how many of those the percentages use smith micro products.  Even if there's 80% you still have to think of how many are with in the 80% use Poser and buy 3d content for Poser.  How many "everyday people" that you meet in the street would even know about Poser?  1 out of 10? 1 out of 30?

Then if they still have disposible income for entertainment.  Does SmithMicro beat out those other entertainment products and services?

When the economy is bad the competition for money becomes that more fierce.

For example:  If you only have $50 to spend on entertainment items what are you going to spend it on? Movie? DVD? Eating out? Clothing? Food? A few beers? Make it stretch a little longer?  Or Buy a Smith Micro product? 

But if you have $200 to spend on entertainment Smith Micro becomes more likely.