wolf359 opened this issue on Nov 22, 2011 · 296 posts
wolf359 posted Wed, 23 November 2011 at 10:26 AM
"I don't know why Daz abandoned that business model....The baby is thrown out with the bathwater."
"
Hi not trying to be Contentious but what was the old "business model"??
Was it: Make figure & figures Content for poser & DS users.
They buy content
They render images largely from presets
They post images in various web galleries
and congratulate each other on having bought & rendered the latest item for Vic/Mik.
not a sustainable business model on the long term IMHO.
Now if we look objectively at what they have done recently
we see Many,Many Daz forum Stickie/Polls asking users for specific examples of :
what are you using Daz products for??
what are you doing with your renders??.
Seeking user stories
who introduced you to Daz ? etc etc
They seem very curious to see what is being done with their software & figures beyond it just filling their galleries with Cliched renders of the latest products.
Now if you go to the FRONT PAGE
of the Daz site you see a slick marketing 101 presentation
of what their own user base has reported.
things such as:
Photoshop Graphics
Independent Film
Character Design
Comic Illustration
Animation & Effects
Ergonomics
Freelance Art & Design
Movies & Effects
Book Covers
Hobby Art & Modeling
Student Art
Graphic Novels
Fantasy Art
and top it off with a link to get your FREE copy of the program that was ,at the very least ,tangentially involved in the production of the preceeding eye candy on that page/
They make the content and the program capable of rendering it
tight integration between two co-dependant elements has proven to be successful by other businesses in the past.
(see Mac OSX, IOS &Apple hardware,Hand sets)
Now people are free to have their opinions about the "Direction"
DAZ is taking But they seem to be Attempting to broadening their user base through careful & proven market research techniques.
Cheers