Forum: Poser - OFFICIAL


Subject: O.T. Mangement Shakeup at DAZ inc.

wolf359 opened this issue on Nov 22, 2011 ยท 296 posts


bantha posted Tue, 29 November 2011 at 9:09 AM

Quote - "You're trying to equate buying habits that do not exist."

No I am comparing marketing approaches
that are similar.
...
Cheers

I don't think that the comparison fits. DAZ sells it's content to Poser users and to Studio users, and they are trying to add new customers from other areas as well. I agree that a company should always try to get new customers, but it usually should try to keep the old customer base as well. I don't know if they get more new buyers from pro apps then they have in the Poser community. There are no signs that the Poser community is very keen to switch to Studio, just because of Genesis.

And this is the second aspect of this issue. DAZ does not produce that much characters, clothing, textures for it's figures, the main part is provided by their PA's. But they risk a lot if they start to produce stuff for Genesis since they loose the Poser users as customers as well, and most likely won't get any new customers from the pro apps. But if the PAs don't support Genesis, there is just a slim chance that it will become as popular as V4.

In my opinion it's not SM who have a problem if Genesis isn't a sucess in the Poser community, it's DAZ. Without the money of the Poser users, Genesis isn't likely to get the support needed to become the prime figure - and DAZ cannot make much more money from V4.

Genesis is an advanced product, with many more possibilities than V4, bends better, has more possibilities, but creating good content is also more complicated, from what I've read. Will the PAs try to master that, for smaller sales then before? I doubt it.


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Sail out to sea and do new things.
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