Quote - I'll post my response here as well as the sample population not truly being representative of customers that buy at DAZ.

If you glance over some of the charts it would imply that most of the participants are Platinum Club Poser users that are interested in figures and morphs that because of Genesis their purchases went down. 

Thus if I would believe your survey that then when our V5 was released, we should have gotten less sales than our Gen 4 characters simply because poser users are not buying it because of Genesis' release. 

However that didn't happen and the figure sold more than any of our Gen4 only characters. Also the Gen4/Genesis characters sold more than those Gen4-only products as well. So either those were flukes or your sample population wasn't really representative of those who actually buys content here. I'm going to go with the latter simply because all of the events that have occurred in the forums over the last few months that has caused so much negativity and releasing "unofficial" survey results such as this does nothing but to spread false facts and help reinforce the negativity, not enlighten.

 

Analysis of results can be a tricky business - not just for this survey but also the results of your sales that you quote here. For example, V5 is new and those that do have her will be hungry for content, which is still light on the ground. They will also likely be looking for content specific to V5, so even if they have a shed load of V4 characters, they may be more inclined to buy a new V5 one than a new V4 release that would stand a chance of being rather like many other v4 releases they have already purchased. So, questions that have to be asked include: was the market that you released your V4 characters into really comparable to the market you released v5 characters into?

So I will grant that the value of this little survey may be limited but we mustn't be tempted to try and discredit with what may be equally limited information. From what I can tell, nobody is making any big claims about the survey, it is what it is, and the questions and sample data are there for us to judge it for ourselves. I don't see the spread of false facts, just someone trying to understand a bit of the market a little better. So long as we recognise its limitations, then I don't see a problem.