Well, the glitzy promos attract the newcomers, no doubt. It did me. But after awhile you learn to look past it.

I see a character, think, "damn, she's gaw-geous!" and then filter out the glamorous hair, sexy outfit, hot pose, flattering lights and professional postwork (none of which come with the purchase) to try to see what's really there. Mostly I look for facial features that make her special. As for the body shape, I usually change it to taste anyway.

But I wonder how many newbies buy a character, apply the morphs and mats and think: "Whoa. Where's the hot, radiant chick I saw in the promos? I still just have a bald girl with dull, flat skin standing like a scarecrow." I can remember that feeling, before I figured out what exactly goes into making her look the way she did in the promos.