This goes a lot farther than a celebrity likeness issue. I heard a while back of car companies going after modelers for making 3d replicas of their cars and violating copyrights. You don't even have to have an image. How many times have you quoted a line in a movie or book? Did you cite credit? Was it full proper credit? Did you cite the author and publisher, (or creator/producer/movie company/character/actor) or did you just mention the title or character? Any site that allows users to post in a forum, or bulletin board or write a review whether or not they allow pictures would be at risk. Considering how many sites have a user based help boards this could get ugly. Norton could get MacAfee shut down. Micro soft could go after Apple. Disney could go after Touchstone (if they don’t own them already)(please note I’m not trying to pick on any of these companies they are only examples of competition). If you think this wouldn’t happen, think back to the days of phone slamming. (If you’re not familiar with this, back in the 80s or 90s when AT&T was broke up many other phone companies popped up and would call you to get you to switch. If they called and someone answered they would assume you wanted to switch phone companies, even if you hung up on them, and suddenly you had a new phone company and charges you didn’t want and shouldn’t have.) If small to medium (or even large companies that are hurting financially) are spending all their income on litigation how long will they stay in business?

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