Coleman opened this issue on Jan 20, 2012 · 85 posts
SamTherapy posted Sat, 28 January 2012 at 11:25 AM
You wouldn't get bikini babes advertising beer over here. In fact, the advertising of alcohol is very strictly regulated in the UK. Strange, since we're pretty much relaxed about the actual sale and distribution of the product, when compared to the USA.
Anyhow, the guidelines are something like, all people in the ad must appear to be at least 30 years old, behaving in a responsible manner and must not be seen to consume excessively.
Ads for whisky usually show rugged countryside, wild animals native to Scotland or Ireland, or a warm cosy room with a glowing fire and lots of dark, polished wood.
You're right about shiny = better, though. I bet it's because in nature, back in our hunter/gatherer days, the only shiny things we'd be likely to see were fresh berries and running water. Both very good things and essential to our survival. Despite thousands of years of "progress", we're still those old hunter/gatherers at heart (or brain, to be exact).
Coppula eam se non posit acceptera jocularum.