It's both a blessing and a curse that new stuff gets pushed out of the limelight so quickly. Blessing, because it means we have a thriving community of content creators. A curse, because it means a vendor's new product gets shoved off to Page 2 and beyond so quickly, and a shopper might miss it if they aren't checking every day or even twice a day..

But I don't know what the solution is. Any change I can imagine is no better than the current system. Force visitors to see 200 items per page? They'll either be too small or require too much scrolling, defeating the purpose. Slow the appearance of new items? Very quickly that would result in a huge backlog. Already we're seeing some holiday goods hit the marketplace days AFTER the holiday passes.

I'm guessing they considered all options and chose the best one.