Quote - The problem is autumn never-again-sales irrevocable resolution which made people bite the bullet and buy stuff at whatever price it was (I read a pair of heart wrenching stories in DAZ forums). Now, the irrevocable resolution has been revoked and people feel shafted (certain behaviours are expected by politicians of every side, not by firms).

But this is not the worst thing. The worst thing is that DAZ management sent a very loud message to customers: "Never buy at release, always wait for sales" which, in the future will mean that new products will have disappointing (to say the least) sales and that they will have then to be discounted to sell. All this means reduced and delayed cash flow for DAZ with the final result of diminishing financial resources for the development of Studio and Carrara (something Studio and Carrara users should worry about).

If they want to go the give-away-the-razor-sell-the-blades approach, they'd better say it officially remembering that it is a one-way route: once you go that way, you cannot back up. As it is now it is simply a PR mess.

Now I attribute the "ground shaking" propaganda to limited experience of the new CEO and CMO to the world of computer graphics. In this field every major release of major application is followed by wows! gasps! and whatsoever. The speed of technological improvement is tremendous and customers expect it; anything not amazing is received with meh? comments. Ground shaking is an even higher target; probably only the make-art button would have qualified for it.

 

I feel very sorry for people who believed the hype that the release price was as low as it would go and have also read some very heart wrenching stories. I think this has really shaken customer confidence which will be very difficult to get back. The ramifications are immense and, in this way, the announcement could be earth shattering (for them) but perhaps not in the way they originally meant. :scared: