Quote - Their new CEO comes from and Art & Craft store background, not a software background (as far as his CV on LinkedIn would indicate) so I don't know what to make of the new moves. 

Jim Thornton said in post in their welcome thread that Dan Farr talked him into coming over from Provo Craft to work at DAZ. My guess is to handle all the business stuff as Dan Farr had said in a couple threads that the business side of things (dealing with investors, etc.) was eating up all his time. He said that him joining DAZ would free up Dan to focus on what's next for DAZ. Jim made a big point that his previous company, where he was Chairman and CEO, has a big hobbyist customer base and he considers them and DAZ to be content companies.