I disagree about people not finding value in free products; I've gotten a lot of stuff for free over the years that have been very useful--including figures.  I think that vendors make things based upon what's popular--if they don't preceive a product as being popular then they won't feel there are any sales in items for that figure.  I do think that the figure creator should support their own figure and create content for them.  This was done with Apollo and it helped the figure get exposure and other vendors did create a decent amont of stuff for him and I think they'd still be creating stuff for him if the 3rd generation of Apollo had ever been released.  I think what's killing content creation for him is the fact that vendors know there won't be any future support from the developer with him.