You have to subscribe to RSS or Twitter etc. just as you have to register at many sites you visit. It’s part of a sustaining strategy to keep your product in front of people once they initially contact you. I don’t use social media, but I know that an awful lot of people do. It’s pretty much a requirement these days. None of these ideas works in a vacuum, they work in synergy. You also have to work to keep up a flow of information, tips, training, images, contests, upcoming products, a creator’s blog, user comments, bug reports whatever. A dead feed is probably going to get ignored or dropped. One thing a feed, FB page whatever can do is aggregate things. Right now, there’s Poser Place and RDNA and here and maybe more. Not everyone is going to run around looking for information/updates at all those places – they have other priorities.

“I read on deviant art that AlfaSeed's latest update of the Alice body shape was designed to work better with v4WM…” – Exactly the kind of information scattered around that could be aggregated ÷)

It certainly wouldn’t hurt to have a unique brand as well. Anastasia is part of BH’s (GND?) brand and people know that. DAZ had the Millennium brand and now Genesis. Right now there is Antonia/WM, V4WM & the other WM figures. Pick a name, NextGen, Phoenix, Alpha, Omega, Optima whatever and make that the umbrella for everything and people will come to recognize that the brand represents the cutting edge of Poser figures. Have a logo contest.

“Someone who does not own a library of 3D tech books might not get excited when someone says SSS or WM. They have to SEE it in use.
There are likely plenty of folk who don't notice spaghetti arms or collapsed thighs on bending!"

Very true. In a recent thread, someone was told that they couldn’t expect speed gains using Pro2012 because they were doing P4 style renders. Dollars to doughnuts, there are some people who upgraded just because it was the latest and greatest and are still not taking advantage of the new features. You can’t necessarily assume that every 9/2012 user is a techie who readily ventures beyond their comfort zone. Having a clothing script is nice and yes it might be easy, but having as much clothing as possible already adapted is better. Every extra “easy” step is going to shed a few more potential users. You should want Cousin Ray Ray and everyone else you can get on board.

"Democracy is a pathetic belief in the collective wisdom of individual ignorance." - H. L. Mencken